Survey Analysis and Target Audience Justification

Survey Justification

Throughout the process of developing a survey and having it completed by the public I am able to come to a conclusion about several of elements I will incorporate within my magazine. The feedback I have been given by the public has helped me to justify reasons for why my magazine is going to be how it is and also whom I am aiming the magazine at. Choosing the correct target audience for a new magazine is critical as you need to know what will sell, what the public are interested in and if there is a gap in the market for that type of magazine. I feel that my survey was of a relevant length and has helped me gain critical information I will need to produce my music magazine.

Target Audience Justification

I have decided not to focus on a specific gender within my target audience and have decided to establish the genre and use the people that enjoy the genre of music, boys and girls to be able to relate to the magazine. The genre I have chosen to be the main theme of my magazine is the Indie/Rock genre these were the two most popular choices collated on my survey and is a genre that I can also relate to as I enjoy that area of music. I am aiming my product at 16-20 year olds. Ironically this was also the most popular choice on my survey and as I am within that age bracket I can also relate to my product as I feel I have a good understanding of what 16-20 like to see within a magazine. I have also established throughout research of this genre that this age bracket can be linked with the indie/rock music. Other elements that I include within my magazine will intervene with the target audience for example various font styles, and colours that symbolise various things related to the genre of music.

Conventions of my Magazine

From the collated responses I have from my survey I can establish what elements I am most likely to include within my magazine. My most popular response for what the public wants to see in magazine was pictures and text.  However all magazine include pictures and text so I have also decided to take the responses on board and included an interview within the magazine. I have also come to the conclusion of the colour scheme I will be using for my magazine, this is the White/Black/Red colour scheme, not only was it the most popular response on my survey but also seems to be a widely used colour scheme within other indie magazines for example NME.  The colours also relate to the genre very well as the red within the colour scheme connotes ENVY and REBELLION which are words that can be linked with the chosen genre. I will use a wide range of pictures and shot types and will and will produce a shot plan within my planning of the magazine.