The typography on the front on the magazine such as the fonts portrays various connotations. For example the San Serif mast head has cracks in it which connotes the music vibe being ‘loud’ and gives the genre connotation of ‘Heavy’ or ‘Rock’. This also is linked with the famous Kerrang tagline ‘Life is loud’. It automatically attracts the correct audience drawing them in, making them want to read the magazine. The bold font styles are used as they are relevant to the bold vibe of music and relevant to everything else on the front cover than assists to the genre.
The layout of the magazine is fairly cluttered and saturated with the latest articles. The cluttered style is used at the bottom of the magazine; this is so it doesn’t ruin the effect of the central image making it hard to see. The layout does follow the route of the eye but doesn’t follow the principle of thirds. The text to image ratio is fairly even there seems to be around 50/50 of each. The cluttered style of the magazine gives the connotations that the magazine is promoting loud, rough music.
A variety of colours are used on the front cover and each are used to suggest various connotations. Like black used connotes a gothic feel to the front cover and the red suggest s aggression and envy. This speaks to the audience as it gives them a vague idea as to what genre the magazine is. In this a rock and metal genre. The yellow is used to stand out from the bland colours like the black and whites. The yellow promotes ‘Download 2007’ and ‘Posters’ inside the magazine.
The main image used on the magazine cover is a central image of the band muse. The costumes they are wearing, part of the Mise-en-Scene are black and white which is relevant to the genre and the rest of the magazine. It isn’t taken at a high or low angle so this doesn’t show and superiority or inferiority. They is not a specific location as the picture is taken on a white background or the background has been erased. The hairstyles particularly of the lead singer in the centre assist towards the genre of the magazine via the black hair and lightly spiked.
The Mode of address of the magazine for example the language uses fairly basic vocabulary and isn’t necessarily sophisticated. It speaks to the audience as it attract teenagers as the youth of today use fairly basic language in laid back conversations ‘Life is loud’ also speaks to teens as they enjoy playing the music loud and is again related to the genre of rock and metal.
The camera work on the front cover of this magazine is very effective. The producer has used a Mid-Shot of the band members which shows the features of each person within the shot. The band members of Muse are also looking directly into the camera which is called 'Direct Address'. This gives the effect of a relation towards the audience as if the members were specifically looking at them
The camera work on the front cover of this magazine is very effective. The producer has used a Mid-Shot of the band members which shows the features of each person within the shot. The band members of Muse are also looking directly into the camera which is called 'Direct Address'. This gives the effect of a relation towards the audience as if the members were specifically looking at them
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