Monday, 28 November 2011

NME Front cover analysis


The typography of the magazine, for example the fonts used are mainly san serif fonts. However a few aspects such as the ‘&’ symbol used in the center of the magazine is part of a serif font. NME is in bold lettering with a white and black line around it to emphasize the title. It speaks out to the audience. The font styles are chosen as they make the overall magazine eye-catching and upbeat. A variety of fonts are used on the front cover rather than one font style this is to give the effect of a professional magazine. Examples of font changes are ‘the last shadow puppets’ font and the ‘first major interview’ font.

The layout of the magazine is fairly cluttered, there are many coversine’s used on the left hand side of the magazine. There are also the main title articles in 2/3 down the center of the page.  This gives a messy effect to the magazine as if it is pumping the reader with information on the latest topics. The layout follows the route of the eye as the title at the top of the page is bold and is usually the first thing that the reader would look at. This would be followed by seeing the large central image and the cover lines on the left hand side. Overall there is more text on the magazine than images as there is only one image present which is the main, central image.

Various bold colours have been used to attract the audience an engage them in wanting to read the magazine. For example the reds are used to attract the reader to read the cover lines and cover stories. However, like on the kerrang magazine I previously analyzed the yellow colours are used for the promotion articles for example “jack whites shock new album, out this week”. With the genre being indie there aren’t clear links as to what the colours symbolize apart from they are fairly masculine colour schemes.

There is one image on the front cover of this magazine and that is the central image of Alex Turner and Miles Kane. The shot of these two band members of the arctic monkeys is a mid shot, it is a relative shot to use on a magazine as the faces of the people in the image can be clearly seen and the bodies of the people can be seen under the text of the cover lines or cover stories. The costume the two are wearing relate to the indie genre NME is associated with.


The Mise-en-scene of the magazine connotes the genre very well. it is evident from the colors in the image used such as the black clothing and the dark hair that it is associated with indie/rock. It also looks as if it has been taken in a suburban setting which can also be related to the genre. 


The Camera Shot of the central image is a Mid shot showing the two standing in the image chest upwards. This shows off what clothing the two are wearing to give the reader an idea of what genre the magazine is suggesting to them. The two band members of the arctic monkeys are also looking directly at the camera this is 'Direct Address' and gives the effect of them looking back at the reader, this also makes the magazine stand out on the shelf.

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